MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL EXAM BOOTCAMP | VALID MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL EXAM DURATION

Marketing-Cloud-Advanced-Cross-Channel Exam Bootcamp | Valid Marketing-Cloud-Advanced-Cross-Channel Exam Duration

Marketing-Cloud-Advanced-Cross-Channel Exam Bootcamp | Valid Marketing-Cloud-Advanced-Cross-Channel Exam Duration

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 2
  • Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 3
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 4
  • Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 5
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 6
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q45-Q50):

NEW QUESTION # 45
What Einstein functionality makes predictions for email only?

  • A. Einstein Engagement Frequency
  • B. Send Time Optimization
  • C. Einstein Scoring
  • D. Einstein Copy Insights

Answer: A


NEW QUESTION # 46
In beacon message, what does the field limit number of messages for a device' control?

  • A. send not more than particular number of messages in a active period.
  • B. send only particular number of messages in a week
  • C. send only particular number of messages in 24 hours
  • D. send only particular number of messages in 72hrs

Answer: C

Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.


NEW QUESTION # 47
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

  • A. All business units will have access
  • B. Only the business unit(s) immediately below the top level account will have access
  • C. Only the business unit where it was created will have access
  • D. Only the top level business unit will have access and permissions need be set here for sharing

Answer: D


NEW QUESTION # 48
What does Priority in an in App message determine?

  • A. If the priority is set to 1, then the user's device will vibrate to let them know
  • B. Where on the screen (top, middle, bottom) the in-app message should appear
  • C. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
  • D. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

Answer: D


NEW QUESTION # 49
How does Interaction Studio unify anonymous and known identities?

  • A. Interaction Studio uses third party software to match anonymous and known identities
  • B. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
  • C. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
  • D. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

Answer: B


NEW QUESTION # 50
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